To Audi’s chief designer Marc Lichte, the e-tron GT is the most beautiful car he has ever drawn. The design animation is rooted in the designer’s world of thoughts about the creation. Atmospheric live-action scenes are translated into the same tonality as the vehicle renderings, so that a uniformly sophisticated look is created – the unique design of the vehicle is underlined in a subtle, elegant and sporty way.
We brought the vehicle sketch to life and set the bar for the technical animation high: scenic dolly shots and high-gloss framing combined with top-standard rendering and a branded finish from post-production.
- 3D modelling
- 3D animation
- 3D rendering
- Motion graphics